Loewe - Casa Loewe - LVMH - Journées Particulières
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Loewe – Casa Loewe

Casa Loewe is the House’s flagship store in Madrid, located underneath its headquarters. Spread over three floors, the store occupies nearly a thousand square meters in a 19th century building. It will be the first participation of Casa Loewe in Les Journées Particulières since its latest remodeling in 2019. Loewe will be offering perfume workshops led by the in-house ‘nose’ Nuria Cruelles who will invite guests to immerse in an olfactory experience by discovering the ingredients of Loewe’s fragrances. The House will also showcase the making of its surplus bags illustrating both its craft expertise and sustainability efforts.

Loewe – Casa Loewe
Loewe – Casa Loewe
Loewe – Casa Loewe