Fresh – Union Square
Every product in the fresh shop is inspired by its compelling origin story. We invite you to come discover the sensoriality and story of fresh at our Union Square location.
Opened in 1998, fresh‘s flagship shop in New York’s Union Square mirrors the brand’s values, aiming to touch people’s hearts as well as their skin. During its first Les Journées Particulières, fresh invites guests into the shop to play with the products and experience a journey in every jar.
The flagship location is designed to spark conversation, blending the allure of a scientific laboratory with the warmth of a kitchen—all to immerse each guest into the world of fresh.