Kenzo - LVMH - Journées Particulières
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Kenzo

For half a century, KENZO has been infusing positive energy and contagious freedom by claiming a polychrome, daring and borderless fashion that celebrates nature and cultural diversity. Founded in Paris in 1970 by Kenzo Takada, the House continues to cultivate and reinterpret with modernity the codes that make its uniqueness: the mix of prints, the harmony of refined colours and an exuberant and sophisticated creativity imbued with optimism and impertinence.

The film opens in a couture studio, with a soundtrack of lively music. We are shown a software program that enables designers to create patterns for their garments. A pattern is printed and then cut out by a couturier. Then he unrolls some black fabric printed with blue poppies. The camera zooms in on the fabric several times. Two couturiers lay a second, transparent fabric over the first, smoothing it down with a ruler. Now a laser cutting machine cuts out the pattern pieces from the fabrics. The designers peel them out one at a time and tack them together using a needle and white thread. We see design drawings of several garments, including a blue blazer, that are currently in production. The camera zooms in on the red Kenzo Paris logo several times. The couturiers iron the pieces and sew them together on sewing machines. In the final shot we see a long blue cape. The Kenzo Paris logo appears.

Kenzo