When he created the Maison in 1936, Fred Samuel described himself as a “Contemporary. Jeweler. Creator ». These principles define the House’s vision of jewelry, blending exquisite craftsmanship, infused with a constant joie de vivre and bold creativity that upended traditional jewelry codes. FRED’s jewelry became the signature of a new informal glamour and sparkling, relaxed elegance. Since its origins, the House’s craftsmen are continually adding to their expertise, inventing new techniques and developing ingenious designs that redefine the possible by demonstrating a command of the jeweler’s traditional skills.