Founded by Adele and Edoardo Fendi in Rome in 1925, the House has become known for its craftsmanship and culture of innovation while remaining deeply grounded in its Italian and Roman roots. Initially dedicated to fur and leather goods, FENDI has marked its history with prodigious collaborations over the years. The five Fendi sisters recruited Karl Lagerfeld who created the iconic FF logo as an acronym for “Fun Furs”. More recently, Kim Jones became the Artistic Director of Couture and Womenswear bringing in his contemporary vision. Silvia Venturini Fendi, Artistic Director of Accessories and Menswear and Delfina Delettrez Fendi, Artistic Director of Jewelry mark respectively the third and fourth generation of the Fendi family within the House nourishing the values of tradition, innovation, and bold creativity still today, almost a hundred years later.