Les Journées Particulières LVMH
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Les Journées Particulières: Discover our Houses on October 14, 15 and 16, 2022.

LVMH's Les Journées Particulières are back in grand style

With more than 200,000 visitors, the general public honored the exceptional places and know-how of the LVMH Group’s Maisons by coming to meet those who embody them, craftsmen and creators, for this 5th edition of LVMH’s Les Journées Particulières, which was held from October 14 to 16 in 15 countries around the world.


During this 5th edition, the general public was thus able to experience the spirit of the LVMH’s Les Journées Particulières in each of the 93 places open. It was able to discover what makes the strength and beauty of our Group and our Houses: a historical and cultural heritage unique in the world, exceptional know-how perfectly mastered by the 3,000 employees who took part in the operation.


Everyone was keen to make each of our 200,000 visitors know what an exceptional experience means to us and what LVMH’s mission is: SAVOIR FAIRE RÊVER.

Teaser starring Antoine Arnault and announcing the LVMH Journées Particulières on October 14, 15 and 16, 2022.

The film opens on the silhouette of a man hurrying along the corridors of a couture atelier. We quickly grasp that he’s someone important, because of how the seamstresses watch him as he hastens by.

Antoine Arnault apologizes for the disturbance with a gesture of the hand, and as unobtrusively as he can, he sidles up to one of them.


Antoine Arnault:

“Hello Béatrice, I wanted to ask you…”


He moves closer to Béatrice and whispers his request in her ear. We can’t hear what he says, and neither can the other seamstresses who are trying to discreetly listen in.


Béatrice answers out loud:

“Yes of course, Monsieur, the herringbone stitch is very simple, I’ll show you.”


Antoine Arnault is sitting next to Béatrice, a thimble on his middle finger and a piece of white fabric in his hands.


Béatrice explains how it’s done:

“You bring the thread back towards you, through the top, then the bottom, then back out.”


Three very irregular crosses in red thread have been embroidered onto the white fabric.

Antoine Arnault turns to look at Béatrice. Despite her kindly attitude, she seems a little doubtful.



“Well, it’s a start…”


Antoine Arnault keeps practicing, starting again, over and over. He shows her each successive attempt, always with the same result. Until at last, he shows her his latest efforts.



“Well, there you go, that’s perfect.”


A close-up shot shows a needle being stuck through paper. You hear the sound the red thread makes as it’s pulled through the paper.


We see Antoine Arnault busily working at his desk. He looks very concentrated.

In close-up, a pair of scissors cuts a red thread.

The corners of his mouth turn up in a little smile: the stitching is finished.


Panning out to a wide shot, we discover the purpose of his apprenticeship.

On his desk stands a paper calendar, open on the month of October.

Antoine Arnault has sewn three magnificent herringbone stitches on it, on the dates of October 14, 15 and 16, 2022.


A final frame appears with Les Journées Particulières logo, along with the invitation:

Come and visit our Houses on October 14, 15 and 16, 2022

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Three days of magic and wonder inside our Maisons

Les Journées Particulières is a totally unique event that allows you to discover the backstage of the dream factory – meet designers, artisans and staff of over 90 locations around the world. During three days, we welcome you inside our Maisons to share with you the secrets of our exceptional métiers, the quality standards, and the creative imagination that go into crafting the finest products.

Find out more about the event

New in 2022

This 5th edition of Les Journées Particulières offers an even richer program with the participation of some new Houses, such as Tiffany & Co., Moët & Chandon, Berluti and Belmond, and with exclusive locations around the world opening their doors to the public for their very first time. The experience itself will be enhanced with demonstrations, exhibitions and special presentations that showcase remarkable artisanal excellence.

Discover all the Locations

Dream Cards

In the run-up to Les Journées Particulières, as they prepare to welcome the general public, some LVMH Houses opened their doors to young photographers… while visitors wait to discover it all in person on October 14, 15 and 16.

Discover the Dream Cards

Social Wall

Follow the event #JPLVMH