Les Journées Particulières LVMH
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Les Journées Particulières: Discover our Houses on October 14, 15 and 16, 2022.

We’re watching several video shots of an artisan, a watch mechanism and a bunch of grapes. Les Journées Particulières logo is displayed, along with the words: Know How Wow, register now to skip the line.

LVMH's Les Journées Particulières are back in grand style


Taking part couldn’t be easier!


Running through October 14, 15 and 16, 2022, 

the event is free and open to everyone.


The number of visitors expected means that we recommend you book a priority access ticket.


You will need to create an account, 

which you can do from September 12.


There will be three rounds of bookings opening at

1pm (French time) on September 22, 26 and 29, 

with a different selection of locations available 

each day.


For more information, check the dedicated location pages.


We greatly look forward to seeing you there!

Teaser starring Antoine Arnault and announcing the LVMH Journées Particulières on October 14, 15 and 16, 2022.

The film opens on the silhouette of a man hurrying along the corridors of a couture atelier. We quickly grasp that he’s someone important, because of how the seamstresses watch him as he hastens by.
Antoine Arnault apologizes for the disturbance with a gesture of the hand, and as unobtrusively as he can, he sidles up to one of them.
Antoine Arnault:
“Hello Béatrice, I wanted to ask you…”
He moves closer to Béatrice and whispers his request in her ear. We can’t hear what he says, and neither can the other seamstresses who are trying to discreetly listen in.
Béatrice answers out loud:
“Yes of course, Monsieur, the herringbone stitch is very simple, I’ll show you.”
Antoine Arnault is sitting next to Béatrice, a thimble on his middle finger and a piece of white fabric in his hands.
Béatrice explains how it’s done:
“You bring the thread back towards you, through the top, then the bottom, then back out.”
Three very irregular crosses in red thread have been embroidered onto the white fabric.
Antoine Arnault turns to look at Béatrice. Despite her kindly attitude, she seems a little doubtful.
“Well, it’s a start…”
Antoine Arnault keeps practicing, starting again, over and over. He shows her each successive attempt, always with the same result. Until at last, he shows her his latest efforts.
“Well, there you go, that’s perfect.”
A close-up shot shows a needle being stuck through paper. You hear the sound the red thread makes as it’s pulled through the paper.
We see Antoine Arnault busily working at his desk. He looks very concentrated.
In close-up, a pair of scissors cuts a red thread.
The corners of his mouth turn up in a little smile: the stitching is finished.
Panning out to a wide shot, we discover the purpose of his apprenticeship.
On his desk stands a paper calendar, open on the month of October.
Antoine Arnault has sewn three magnificent herringbone stitches on it, on the dates of October 14, 15 and 16, 2022.
A final frame appears with Les Journées Particulières logo, along with the invitation:
Come and visit our Houses on October 14, 15 and 16, 2022

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Three days of magic and wonder inside our Maisons

Les Journées Particulières is a totally unique event that allows you to discover the backstage of the dream factory – meet designers, artisans and staff of over 90 locations around the world. During three days, we welcome you inside our Maisons to share with you the secrets of our exceptional métiers, the quality standards, and the creative imagination that go into crafting the finest products.

Find out more about the event

New in 2022

This 5th edition of Les Journées Particulières offers an even richer program with the participation of some new Houses, such as Tiffany & Co., Moët & Chandon, Berluti and Belmond, and with exclusive locations around the world opening their doors to the public for their very first time. The experience itself will be enhanced with demonstrations, exhibitions and special presentations that showcase remarkable artisanal excellence.

Discover all the Locations

Dream Cards

In the run-up to Les Journées Particulières, as they prepare to welcome the general public, some LVMH Houses opened their doors to young photographers… while visitors wait to discover it all in person on October 14, 15 and 16.

Discover the Dream Cards